Feb

Complete List of Google Ranking Factors for Better SEO

02/19/2025 12:00 AM by AllSEOStudio.com in Blogging tools

Google has never publicly released a definitive list of all its ranking factors, and the algorithm is constantly evolving. However, here is a list of ranking factors, That You Must Follow If you Want Better SEO For Your Website.

Domain Name Of Your Website

Domain age: Domain age refers to the length of time a domain has been registered and actively used. Older domains may have more authority in search engines and therefore rank higher, the most important signal in google ranking.
Keyword in the domain name: Including a keyword in the domain name can help with search engine Optimization (SEO) by making it easier for search engines to understand what the website is about.
Domain registration length: The length of time for which a domain is registered can be an indicator of the website's credibility and longevity.
Keyword in subdomain name: Similar to including a keyword in the domain name, including it in the subdomain name can also help with SEO.
Domain history and previous penalties: A domain's history and any previous penalties it may have incurred can impact its credibility and authority in search engines.
Exact-match domain names: Exact-match domain names include keywords that match the search query exactly. While they can help with SEO, they can also be viewed as spammy and may not provide a great user experience.
Domain extension (TLD): The domain extension, or top-level domain (TLD), can impact how search engines and users perceive the website. Some TLDs, like .com, are more common and Recognizable than others.
Country code top-level domain (ccTLD): Using a ccTLD, such as .us or .uk, can help localize a website and improve its visibility in search engines for users in specific countries.

URL SEO In Ranking

Keyword in the URL: Including a keyword in the URL can help with SEO and make it easier for users to understand what the page is about.
URL length: Shorter URLs are generally preferred, as they are easier to read and share.
URL path: The URL path refers to the part of the URL after the domain name. It can also impact SEO, as it provides additional context about the page's content.

Keywords Usage On Different Places Of Site

Keyword in the page title: The page title is one of the most important on-page SEO factors, and including a keyword in it can help with ranking.
Title tag length: The length of the page title can impact how it appears in search engine results pages (SERPs). Titles that are too long may be truncated.
Page content length: Pages with longer content tend to rank higher in search engines, as they can provide more comprehensive information.
Keyword density: Keyword density refers to the percentage of times a keyword appears on a page compared to the total number of words. It's important to use keywords naturally and not overstuff them.
Keyword prominence: Keyword prominence refers to how prominently a keyword appears on a page, such as in the title or heading tags. More prominent keywords can have a greater impact on SEO.
Keyword proximity: Keyword proximity refers to how close together two or more keywords are on a page. Keywords that appear close together can be seen as more relevant to the search query.

Keywords In Meta & Heading Tags

Keyword in H1 tag: The H1 tag is the main heading on a page, and including a keyword in it can help with SEO.
H1 tag length: Like the page title, the length of the H1 tag can impact how it appears in SERPs.
H2-H6 tags: Heading tags from H2 to H6 provide additional structure to the page and can also impact SEO.
Keyword in meta description tag: Including a keyword in the meta description tag can help with SEO and provide additional context about the page's content.
Meta description tag length: The length of the meta description tag can impact how it appears in search engine results pages (SERPs). Descriptions that are too long may be truncated.
Keyword in meta keywords tag: While the meta keywords tag is no longer a major factor in SEO, including relevant keywords can still help with Optimization.

Check Keywords Tool: Keyword Density Checker Tool

Internal Linking Of Website

A number of internal links pointing to the page: Internal links from other pages on your website can help with navigation and SEO.
Anchor text of internal links: The anchor text of internal links can provide additional context about the linked page's content and impact SEO.
PageRank of linking page: PageRank is a metric used by Google to measure the authority and credibility of a webpage. Links from high PageRank pages can have a greater impact on SEO.
Quality of linking page: The quality of the linking page can impact the credibility and authority passed through the link. Links from high-quality pages can have a greater impact on SEO.
Diversity of link sources: Having links from a diverse range of sources can indicate to search engines that the website is credible and authoritative.
Age of linking domain: Links from older domains may have more authority and impact on SEO.
A number of outbound links on the linking page: Pages that have too many outbound links may be viewed as spammy and have a negative impact on SEO.
Link relevancy: Links from pages and websites that are relevant to the linked page's content can have a greater impact on SEO.
Link velocity: The rate at which a website acquires new links can impact how search engines perceive the website's credibility and authority.
Link location on the page: Links that appear higher up on a page or in the main content area can have a greater impact on SEO.

Quality And Size Of Website Images

Image Optimization: Optimizing images on a webpage, such as by compressing file size or adding alt tags, can improve page speed and SEO.
Alt tags: Alt tags provide additional context about an image and can help with accessibility and SEO.
Image file size: Large image file sizes can slow down page speed and have a negative impact on SEO.
Image file name: Including relevant keywords in the image file name can provide additional context about the image and impact SEO.
Image title attribute: The title attribute of an image can provide additional context and help with accessibility and SEO.
Video optimization: Optimizing video content on a webpage, such as by adding relevant metadata and captions, can improve user engagement and SEO.
Transcript of video: Including a transcript of a video on a webpage can provide additional context for search engines and improve accessibility.

Website Content Quality & Updates In Google Ranking

Content freshness: Regularly updating content on a website can indicate to search engines that the website is active and relevant.
Frequency of content updates: The frequency of content updates can impact how search engines perceive the website's relevancy and authority.
Duplicate content: Having duplicate content on a website can confuse search engines and may result in lower search engine rankings.
Canonicalization: Canonicalization is the process of indicating the preferred version of a webpage to search engines. This can help prevent duplicate content issues.
Mobile-friendly design: Websites that are designed with mobile devices in mind can provide a better user experience and may rank higher in search engines.
Mobile optimization: Optimizing a website for mobile devices, such as by improving page speed and design, can improve user engagement and SEO.
Page speed: A website's loading speed can impact user experience and SEO. Faster-loading sites may have an advantage in search engine rankings.
Server location: The location of a website's server can impact page loading speed and user experience.

Important Tricks For Indexing In Ranking

XML sitemap: An XML sitemap provides search engines with a roadmap of a website's pages and can help with SEO.

Create Your Sitemap With This Tool: XML Sitemap Generator

Robots.txt file: A robots.txt file instructs search engine crawlers on which pages to crawl and which pages to exclude from indexing.

Create Your Robots.txt With This Tool: Robots.txt Generator

Breadcrumb navigation: Breadcrumb navigation can provide a better user experience and help with SEO by indicating the hierarchy of a website's pages.
Content quality: The overall quality and relevance of a website's content, including its accuracy, usefulness, and engagement.
User-generated content (UGC): Content created by users or visitors to a website, which can include reviews, comments, and other contributions.
Comment spam: Unsolicited and irrelevant comments or messages on a website, often used for spam or malicious purposes.
Grammar and spelling: The correctness and quality of a website's written content, including its grammar, spelling, and punctuation.
Readability: The ease with which a website's content can be read and understood by users, including factors such as sentence structure, vocabulary, and formatting.
Content formatting: The way in which a website's content is structured and presented, including headings, subheadings, and other formatting elements.
Multimedia content: Content that includes images, video, audio, or other multimedia elements, which can enhance engagement and user experience.
Semantic markup: The use of HTML markup to convey the meaning and structure of content on a website, which can improve search engine visibility and user experience.
LSI (latent semantic indexing) keywords: Related or semantically similar keywords that can improve the relevance and quality of a website's content.

Social Linking Or Signals

Social signals: Social signals, such as likes, shares, and comments, can indicate to search engines that a website's content is valuable and relevant.
Social media engagement: Engaging with followers on social media can improve brand visibility and indicate to search engines that a website is active and relevant.
Social Bookmarking: It is a method of saving and organizing bookmarks or web pages on social bookmarking sites like Reddit or Digg for easy access and sharing.
Social Sharing: It refers to the act of sharing or promoting web pages or content on social media platforms like Facebook, Twitter, or Instagram.
Social Profile Completeness: It refers to the degree to which a social media user has filled out and completed their profile information, which can impact their visibility and credibility on the platform.

Social Networks

Social Signals from Facebook: They are various factors like likes, shares, comments, and engagement on Facebook that can influence a webpage's ranking on search engine result pages.
Social Signals from Twitter: They are various factors like retweets, mentions, and engagement on Twitter that can influence a webpage's ranking on search engine result pages.
Social Signals from LinkedIn: They are various factors like shares, comments, and engagement on LinkedIn that can influence a webpage's ranking on search engine result pages.
Social Signals from Pinterest: They are various factors like pins, likes, and engagement on Pinterest that can influence a webpage's ranking on search engine result pages.
Social Signals from Instagram: They are various factors like likes, comments, and engagement on Instagram that can influence a webpage's ranking on search engine result pages.
Social Signals from YouTube: They are various factors like views, likes, comments, and engagement on YouTube that can influence a webpage's ranking on search engine result pages.
Social Signals from Other Platforms: These are various factors like shares, comments, and engagement on other social media platforms like TikTok, Snapchat, or Reddit that can influence a webpage's ranking on search engine result pages.
Page Experience Signals: These are metrics that measure how users perceive the experience of interacting with a webpage, including factors like page speed, mobile-friendliness, and security.
A number of followers on social media: Having a larger number of social media followers can indicate to search engines that a website is credible and authoritative.
Quality of social media followers: The quality of social media followers, such as their engagement and influence, can impact how search engines perceive a website's authority.

Reviews And Rating

Reviews and ratings: Positive reviews and ratings can indicate to search engines that a business is reputable and trustworthy.
Click-through rate (CTR): The percentage of users who click on a search engine result can impact how search engines perceive a website's relevancy and authority.
Organic CTR for keyword: The organic click-through rate for a specific keyword can indicate how well a website's content matches search intent.
Direct traffic: Direct traffic, or traffic that comes directly to a website, can indicate brand awareness and credibility.
Time on site: The amount of time users spend on a website can indicate user engagement and the relevance of the website's content.
Bounce rate: The percentage of users who leave a website after viewing only one page can indicate the relevance and quality of the website's content.
Pogo-sticking: Pogo-sticking refers to when a user clicks on a search result, quickly returns to the search engine, and clicks on another result. This can indicate to search engines that the initial result did not satisfy the user's search intent.
Dwell time: Dwell time refers to the amount of time a user spends on a website after clicking on a search result. Longer dwell times can indicate user engagement and relevance.
User experience (UX): User experience refers to how users interact with and perceive a website. Good UX can improve user engagement and SEO.
User interface (UI): The graphical elements and design of a website that users interact with, including menus, buttons, and layout.
Accessibility: The degree to which a website is accessible to people with disabilities, including visual, auditory, and physical impairments.

You Can Check Speed With This Tool: PageSpeed Insights Checker

Website Structure And Design

Site architecture: The structure and organization of a website, including its hierarchy, navigation, and categorization of content.
Site structure: The organization of individual pages and content within a website, including headings, subheadings, and page layout.
Navigation structure: The way in which a website is designed to guide users through its content, including menus, links, and other navigational elements.
Page layout: The way in which individual pages are designed and structured, including the placement of text, images, and other elements on the page.
Ad placement: The location and positioning of advertisements on a website, including their size, frequency, and prominence.
Ad-to-content ratio: The proportion of advertising to editorial or other content on a webpage or website.
Above-the-fold content: The content that appears on a webpage without scrolling, is often considered the most valuable real estate for engaging users.
Intrusive interstitials: Pop-up ads or other content that interrupts or obstructs a user's interaction with a webpage, often considered intrusive or annoying.
Pop-ups and pop-unders: Ads or other content that appear in a separate window or tab, are often considered intrusive or annoying.
Malware and security issues: The presence of malicious software or other security vulnerabilities on a website, which can harm users' devices or compromise their personal information.
Site reputation: The overall perception of a website's trustworthiness, reliability, and quality among users and search engines.
Trustworthiness: The degree to which a website is perceived as reliable, trustworthy, and credible by users and search engines.
Authorship: The identification of the author or creator of a piece of content on a website, which can impact its perceived authority and credibility.
Author reputation: The overall perception of an author's expertise, credibility, and authority, based on factors such as their experience, credentials, and reputation.

Backlink Profile Of Your Website

Outbound links to authority sites: Links from a website to other high-quality or authoritative websites, which can improve its perceived authority and relevance.
Wikipedia links Links from a website to relevant pages on Wikipedia, which can improve its perceived relevance and credibility.
.edu and .gov links: Links from a website to relevant pages on educational or government websites, which can improve its perceived authority and relevance.
Topical relevance of linking domain: Refers to the similarity in content between the linking domain and the linked website. A link from a domain with topical relevance to the linked website is considered more valuable by search engines.
Keyword in the anchor text of external links: Refers to the keyword used as the clickable text in an external link. Having relevant keywords in the anchor text of external links can boost the ranking of the linked website for those keywords.
Guest blogging: The practice of writing and publishing articles on other websites in exchange for a link back to the author's website. Guest blogging can help build backlinks and increase exposure for the author's website.
Article marketing: A strategy of creating and distributing articles with the aim of generating backlinks to a website. Article marketing can help build backlinks and increase brand awareness.

You Can Create Backlinks With This Tool: Advance Backlink Maker

Outbound Link Some Strategy For Google Ranking

Directory submissions: The practice of submitting a website's URL to online directories for inclusion. This can help increase the website's visibility and generate backlinks.
Forum links: Links placed in online forums. Forum links can help build backlinks and generate traffic to the linked website, but excessive or spammy posting can result in penalties in Google Ranking.
Link exchanges: A practice of exchanging links with other websites. While link exchanges can help build backlinks, excessive or irrelevant exchanges can be considered spammy.
Blogroll links: Links placed in a list of recommended blogs or websites. Blogroll links can help generate traffic and build backlinks, but excessive linking can be considered spammy.
Footer links: Links placed in the footer section of a website. While footer links can help generate backlinks, excessive or irrelevant linking can be considered spammy.
Affiliate links: Links that redirect users to a product or service, and earn the linker a commission for each sale. Affiliate links can be valuable for generating income, but excessive or spammy linking can be Penalized by search engines.
Link buying: The practice of purchasing backlinks for the purpose of increasing website ranking. Link buying is considered a violation of Google's Webmaster Guidelines and can result in penalties.
Link selling: The practice of selling backlinks for the purpose of generating income. Link selling is considered a violation of Google's Webmaster Guidelines and can result in penalties.

Check Your Backlinks With This Tool: Backlink Checker

Black Hat SEO ( Avoid These Tricks )

Negative SEO: A practice of using black hat SEO techniques to sabotage a competitor's website rankings. Negative SEO can include tactics such as spammy linking or content scraping and can result in penalties for the targeted website.
Content scraping: The practice of copying content from other websites and publishing it as one's own. Content scraping is a violation of copyright laws and can result in penalties for the scraping website.
Cloaking: A technique of presenting different content to users and search engines. Cloaking is a violation of Google's Webmaster Guidelines and can result in penalties.
Hidden text and links: The practice of hiding text or links on a website to manipulate search engine rankings. Hidden text and links are a violation of Google's Webmaster Guidelines and can result in penalties.
Keyword stuffing: The practice of excessively using keywords in the content of a website. Keyword stuffing is a violation of Google's Webmaster Guidelines and can result in penalties.
Doorway pages: A practice of creating pages designed solely for the purpose of ranking highly for specific keywords. Doorway pages are a violation of Google's Webmaster Guidelines and can result in penalties.
Private blog networks (PBNs): A network of blogs created solely for the purpose of linking to a target website. PBNs are a violation of Google's Webmaster Guidelines and can result in penalties.
Thin content: Content that lacks substance or relevance. Thin content is a violation of Google's Webmaster Guidelines and can result in penalties.

Content Strategy

Content length: Refers to the amount of text, media, or information included in a webpage or piece of content.
Content relevance: Refers to how closely a webpage or piece of content matches the user's search query or intent.
Content depth: Refers to the level of detail and information included in a webpage or piece of content.
Content comprehensiveness: Refers to how thoroughly a topic is covered in a webpage or piece of content.
E-A-T: Stands for Expertise, Authority, and Trustworthiness, and refers to the level of expertise, authority, and trustworthiness conveyed by a webpage or piece of content.
Domain diversity: Refers to the variety of domains that link to a webpage or piece of content.
Brand signals: Refers to any indication of brand presence, such as mentions or references to the brand name or logo.
Brand mentions: Refers to instances where a brand is mentioned on other websites or social media platforms.
Co-citations: Refers to the instances where a webpage or piece of content is mentioned along with other authoritative sources.

The Same Keyword With This Tool: Keyword Density Checker Tool

User Behaviour

User engagement: Refers to the level of interaction and engagement users have with a webpage or piece of content, such as click-throughs, shares, and comments.
User Intent: Refers to the underlying goal or objective that the user has when entering a search query.
Query relevance: Refers to how closely a webpage or piece of content matches the user's search query.
Query context: Refers to the surrounding circumstances or situation in which a user enters a search query.
Personalization: Refers to the customization of search results based on a user's previous search and browsing history.
Search history: Refers to a user's previous search queries and browsing history.
Location-based search: Refers to search results that are customized based on a user's location.
Local relevance: Refers to the level of relevance a webpage or piece of content has to local search results.
Business information accuracy: Refers to the accuracy of a business's name, address, and phone number (NAP) across various platforms.

You Can Check Your Speed With This Tool: PageSpeed Insights Checker

Google Rich Features in Ranking

Google My Business page: A free business listing tool provided by Google that allows businesses to manage their online presence across Google, including search and maps.
Reviews on Google My Business page: Refers to the user-generated reviews and ratings that appear on a business's Google My Business page.
Structured data markup: Refers to the code added to a webpage or piece of content to provide additional context and information to search engines.
Rich snippets: Refers to the additional information that appears alongside a webpage or piece of content in search results, such as reviews, ratings, and pricing information.
Schema.org: A collaborative project between Google, Bing, Yahoo!, and Yandex that aims to create a standard set of structured data markups for webmasters to use.
Featured snippets: Refers to the boxes of information that appear at the top of some search results pages, providing a concise answer to a user's query.
Knowledge graph: Refers to the large database of information used by Google to enhance search results with information about entities, such as people, places, and things.
People also ask (PAA): Refers to the section of search results that includes additional questions related to the user's query.
Voice search: Refers to the use of voice commands and natural language processing to conduct a search, often using digital assistants like Siri, Alexa, or Google Assistant.
Natural Language Processing (NLP): It is a subfield of artificial intelligence that focuses on enabling machines to understand and interpret human language. NLP techniques are used in various applications like speech recognition, sentiment analysis, and language translation.
Google RankBrain: It is a machine learning-based algorithm that helps Google understand the meaning behind search queries and deliver more relevant results to users.
Neural Matching: It is a type of machine learning that uses neural networks to identify relationships between words and phrases to improve search results.
BERT (Bidirectional Encoder Representations from Transformers): It is a deep learning algorithm that uses a transformer-based architecture to improve natural language understanding.

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Authority Of Website

Page Authority: It is a metric developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs) based on various factors like backlinks, content quality, and search engine optimization (SEO) practices.
Domain Authority: It is a metric developed by Moz that predicts how well a website will rank on SERPs based on various factors like backlinks, content quality, and SEO practices.
TrustRank: It is an algorithm developed by Yahoo! that assigns a trust score to websites based on the quality of their incoming links and their overall reputation.
Citation Flow: It is a metric developed by Majestic that measures the quantity and quality of links pointing to a website or webpage.
Trust Flow: It is a metric developed by Majestic that measures the quality of links pointing to a website or webpage based on their trustworthiness.
Page Category: It is a classification system used by search engines to categorize webpages based on their content and topics.
Query Deserves Freshness (QDF): It is a search engine algorithm that boosts the ranking of new and fresh content for certain search queries.
Query Deserves Diversity (QDD): It is a search engine algorithm that aims to deliver diverse and varied search results for certain queries.
Page Theme: It refers to the overall topic and subject matter of a webpage, as determined by its content, keywords, and other factors.
Content Topics: They are specific themes and subjects covered in a webpage's content, often identified by analyzing its keywords and other factors.